Roundtable: Making the Digital Revitalization of Retail Real
18 July 2017
SICC Members' Room
Members representing the luxury retail sector met today for a roundtable discussion led by Dr. Wolfgang Baier, CEO of Luxasia Pte Ltd. Discussions focussed on the opportunities which digitalization brings to brand owners and retailers. Given that most consumers rely on internet research/chatrooms before they decide which products to buy, it is imperative for luxury retail brands to adopt an omni-channel approach to both sales and brand marketing. Optimal organizational culture plays a key role too. Leaders must empower their teams and role-model desired behaviours. Sales teams must be incentivized to gather customer data to maximize engagement and future sales.
We would like to thank Dr. Wolfgang Baier, his colleague Mr. Satyaki Banerjee and all attendees for their participation and support.